When planning your website you have to have a clear vision on what your goals are. Not just for tomorrow but, well down the road. Things change in the internet world. The game is changing everyday. Google, seems to make the rules and, you have to be prepared to be one step ahead or, get left behind. Just because you are on the top of the page one day, does not mean you will be the next. Some people have found themselves or, should we say, not found themselves all the way back to page one hundred.
This spells disaster. In most cases. your sales drop off to near zero.
There are programs available that will keep you on top of whats currently happening. You can see what your competitors are doing. Which keywords are making them money and keeping them at the top of the page. You can spy on there PPC campaigns, see what their budget is and what the results are.
Don't blindly build your website on what you think might be a winner. Find out what the winners are doing and, do it better. After all, they are where you need to be.
I know people who have spent thousands building a website and never left any money on the table for advertising. Such a waste of money and disheartening. If you are in the same boat there is an answer. Do what I did.
I hope this short review will save you a lot of greif and money if you are just in the process of designing your dream site. If you are like I was, there is a light at the end of the tunnel..don't give up, just revive your work and get the site ranking like it was intended to be in the first place.
You need to know your competitors keyword choices.
Go to: http://www.competitorskeyword.com and click on the banner in that site. You will be directed to the keywordspy product information page.